Two University of Georgia graduates, Lori Oliver and Jill MacRae, co-founded The Inactive Company and created "Inactivators," a redesigned sleeping mask enhancing sleep quality through complete darkness. Targeting athletes initially, their innovative mask is gaining traction in sports teams, addressing the importance of sleep for peak performance and overall well-being.
The Inactive Company, based in Atlanta, is revolutionizing sleep for athletes with its patented Inactivators sleep masks. Used by NFL and college teams, these masks address sleep challenges faced by elite athletes. Co-founders emphasize the importance of quality sleep for recovery and aim to enhance sleep for everyone, not just
May is Better Sleep Month, and Atlanta entrepreneurs Lori Oliver and Jill MacRae introduce The Inactivator, a performance sleep mask designed for restorative sleep. Backed by science, it blocks light, regulates temperature, and improves sleep quality. The co-founders stress the importance of understanding circadian rhythms for better sleep.
The Inactive Company presents its innovative Inactivators™ sleep mask at the Equinox Hotels Global Sleep Symposium in New York, coinciding with Better Sleep Month. Designed for performance-driven sleep support, this five-layer mask addresses chronic sleep disorders and promotes restorative rest, particularly during stressful times. Over 60 million Americans face sleep
