In celebration of First Responders Day, The Inactive Company partners with the First Responders Foundation to enhance sleep health for first responders. Throughout October, 15% of sales will be donated, and customers can get 25% off the Inactivators™ Performance Sleep Mask. Sleep is vital for first responders, impacting their performance
The Inactive Company will supply 675 Inactivators Performance Sleep Masks to nine NFL teams for the 2025 season, enhancing sleep and recovery during international travel. Designed for elite athletes, these masks utilize patented technology to improve sleep quality. This collaboration with the NFLPA underscores sleep's role in athletic performance and
The NFL is enhancing player wellness by emphasizing the importance of sleep. The league will provide Inactivators Performance Sleep Masks to select teams, promoting high-quality sleep for athletes facing travel and demanding schedules. This initiative reflects a growing trend towards prioritizing sleep as a critical factor in performance and recovery
Jill MacRae, a Columbus native, co-founded the Inactive Company to enhance sleep quality with a high-tech sleep mask called Inactivators. This mask offers complete darkness, temperature regulation, and eye space, all aimed at improving sleep duration and quality. It's gaining popularity among athletes and retails for $45, with plans for
NFL teams are introducing sleep masks from The Inactive Company, enhancing travel kits for overseas games. These masks, benefiting athletes' sleep quality, have shown significant performance improvements in research studies. Founded by former Spanx executives, the company aims to support better sleep for elite athletes amid demanding schedules and travel
The NFL is reinforcing its commitment to player wellness by promoting high-quality sleep, utilizing Inactivators Performance Sleep Masks. These masks, featuring advanced technology, aim to enhance athletes' rest during international travel. The initiative reflects a broader awareness within sports of sleep's crucial role in performance and recovery, supported by various
The Inactive Company will provide patented Inactivators Performance Sleep Masks to nine NFL teams during the 2025 season, with each team receiving 75 masks. Designed for elite athletes, these scientifically supported masks enhance sleep quality and recovery during international travel, reinforcing sleep's critical role in athletic performance and well-being.
Two University of Georgia alums, Lori Oliver and Jill MacRae, founded The Inactive Company to create performance sleep masks for athletes, emphasizing that quality sleep enhances performance. A study found that nearly 80% of student-athletes get insufficient sleep. Their masks have gained traction with high schools, universities, and NFL teams,
The Inactive Company appeared on the Paul Finebaum Show during SEC Week, highlighting efforts to enhance the sleep quality of NFL and college teams. Their discussion focused on innovative strategies aimed at improving athletes' rest and performance, emphasizing the importance of sleep in achieving peak athletic performance.
